David Dunne : The Pitfalls & Promises of Design Thinking

Season 1 - Episode 8
My guest today is David Dunne, author of Design Thinking at Work.
A seasoned strategist and marketer, David has worked with global brands such as Unilever, Sunlight and Dove. He is an award-winning educator, professor and director of the MBA programs at the Gustavson School of Business at the University of Victoria & senior lecturer at the Rotman School of Management.

Design Thinking at Work is the result of  years of research on how Design Thinking has been implemented in companies. Through case studies, we discover which were successful, which weren't and why. David Dunne's book is pure solace for innovators struggling to land co-creative initiatives in their organisation because of status quo and politics.
A must-read!

For more information on the show, visit https://www.ajvallee.ca/innovcrea and drop me a line! Thank you for listening 🎧

Links from this episode:

• About Dr. Dunne's work 
• Get his book "Design Thinking at Work" here
• Design Thinking at Work in a nutshell: a short  video presentation by David Dunne
• Roger L. Martin @ Rotman School of Management
• TU Delph
• The Mind Lab
• DT @ Mayo Clinic
• DT @ Australian Tax Office

Special Thanks to Millimetrik for my music themes!
Discover his prolific work here: https://millimetrik.bandcamp.com/music

*Kwe! I want to acknowledging that the land on which I grew up and live is the traditional territory unceded territory of the Huron-Wendat people.*

Chapters

• 0:00 Music Intro
• 0:26 Welcome David!
• 1:20 The Root Question
• 7:29 The Discovery of Design Thinking
• 9:33 DT : The Hype VS The Frustrating Reality
• 11:44 Design Thinking At Work : The Book
• 12:35 The 3 Tensions
• 18:50 Design Thinkers : You Are Not Alone
• 21:00 The Trivialisation of Design : Bring in the Clowns
• 22:14 Finding Solace
• 23:41 The Models of Design Thinking Programs
• 29:45 David's Two Most Surprising Discoveries
• 31:14 Aiming for Success : Give it 5 years
• 36:22 The Future of Design Thinking
• 37:27 David's First Business Experience
• 39:09 Thank you David!
• 39:23 Outro